Saying the World Wide Web ushered in the information age is a myopic description.
The Internet didn’t just unleash information, it revolutionized the distribution of content and communication by giving damn near anyone a voice and platform to ride on.
With the shared medium of the Web, anyone that had a voice, content, or goods for distribution suddenly found themselves in front of the largest audience in history.
Old walls were kicked down and doors were opened wide.
There were suddenly almost no geographical barriers that sat between us or anyone or anything for trade.
Business models were broken overnight, while vast opportunities were opened wide.
The World Book of Encyclopedia got its face kicked in by the more efficient peer-to-peer online ledger of Wikipedia and the “search” function. Blockbuster’s head was served on a platter by Netflix. Amazon has crushed every single retailer in one way or another.
Huge winners emerged, while huge opportunities were lost.
Disruption was monumental. New social and economic Internet applications like Facebook and Netflix exploded in popularity because they offered a more convenient, efficient, and streamlined model in the new Internet age.
This was not possible without thin protocols (TCP/IP HTTP), also known as the access points to the shared World Wide Web, which obliterated the geography problem of distance between people.
With the World Wide Web open for business, it was suddenly game on. And as capitalism goes, there were plenty of individuals and companies that immediately embraced the new paradigm and filled every void imaginable.
While the physical walls of distance between us was fixed with the Web, we still needed trusted applications to facilitate information and trade.
eBay wouldn’t have been a successful online auction company without the trusted payment platform (the application/business) PayPal to facilitate transactions. Online banking and trading couldn’t have been successful without the “trust” of custodians like Wall Street prime brokers. E commerce thrived as we began to get comfortable buying through trusted online systems.
While the Web connected us more than ever, many application barriers (businesses) between us were necessary at the time because a better technology hadn’t come along yet.
Today, there is just such a technology to break these application barriers for an even more efficient, effective, and trusted Web. This emerging technology will start to disrupt these online applications (businesses) because mankind will gravitate towards a cheaper, more efficient, more democratic, and even more trusted Web. Imagine Wikipedia again for just a moment.
Wikipedia (and the “search” function of, say, Google) is a far more efficient, cheaper, superior, and more up-to-date resource than the World Book of Encyclopedia. Its broad adoption over a physical encyclopedia was a no-brainer.
While not the perfect analogy, the technology I’m referring to is akin to the peer-to-peer ledger of Wikipedia – only on steroids. This technology, called fat protocols, will usher in the next evolution of the Web that many are dubbing Web 3.0.
There will be huge winners and huge losers as Web 3.0 evolves. And Web 3.0 is coming.
There is much to learn and much more we’ll go over.
These thoughts are just the first of many. We are all revolutionists on a journey to an ever more effective and efficient world. And the fat protocols are leading us there.
I can assure you that learning about the fat protocols will not only put you far ahead of the game, but it will help make sure your portfolio isn’t holding a bunch of Blockbusters, too. We’re going to have to forget some old rules and invert and invert to learn.
Many dominant names will fall as fast as Blockbuster and World Book. Some companies will adapt. Some start-ups are going to take a lot of market share. It’s called capitalism, and it’s a great thing for humanity.
On top of learning to protect our portfolio holdings and hold optimal businesses, there is one singular thing that will be the most important thing I can teach you, so follow along with me in the coming months.
What is most certain is that in this new world the greatest investments will be found in the fat protocols themselves. I’ll show you the empirical proof and the economic model as our education continues to unfold…
Good morning, and welcome to revolution.
Until next time.